За мир надо бороться! (“We Must Struggle for Peace!” or “We Must Fight for Peace!”) is a Soviet political poster created by graphic artist Ruben Vasilievich Suryaninov in 1985 and published in Moscow by Plakat, the specialized propaganda publishing house of the Central Committee of the Communist Party of the Soviet Union. Printed in an edition of approximately 95,000 copies, the poster belongs to the long Soviet tradition of mass-produced political graphics intended for public display and ideological education. Suryaninov was an established poster artist who had worked for decades on themes of peace, disarmament, internationalism, and anti-imperialism, making this image part of a broader and sustained body of work rather than an isolated commission.
The poster depicts a group of seven people shown in overlapping profile, differentiated by clothing, hairstyle, and physical features intended to suggest different regions and peoples of the world. Rather than identifying specific nationalities, the figures function as generalized representatives of an international humanity. All face in the same direction, visually merging into a single collective form while retaining their individual identities. The absence of Soviet flags, military imagery, political leaders, or explicit Communist symbols is significant. Instead, the composition presents the campaign for peace as a universal human cause, allowing an official Soviet message to be framed in international rather than narrowly national terms.
The slogan, За мир надо бороться!, draws on the deeply established Soviet concept of the “struggle for peace” (борьба за мир). In Soviet political language, peace was not understood as passive pacifism, but as something that had to be actively defended against militarism, imperialism, and the threat of war. From the late 1940s onward, Soviet peace campaigns presented the USSR and allied organizations such as the Soviet Peace Committee and World Peace Council as leaders of an international movement against nuclear weapons and Western military expansion. This rhetoric also served foreign-policy purposes: Soviet propaganda routinely portrayed Western governments, especially the United States and NATO, as the principal drivers of the arms race, while casting Soviet policy as defensive and peace-oriented.
The poster's 1985 date places it at an especially important moment in the Cold War. The early 1980s had seen a sharp deterioration in U.S.-Soviet relations, intensified by the deployment of Soviet SS-20 missiles, NATO Pershing II and cruise missiles in Europe, and widespread public fear of nuclear war. At the same time, powerful anti-nuclear movements were active across Europe and North America. In March 1985, Mikhail Gorbachev became Soviet leader and soon began promoting a less confrontational foreign-policy language centered on arms control, nuclear restraint, and renewed diplomacy. Later that year, Gorbachev and U.S. President Ronald Reagan met at the Geneva Summit and jointly affirmed that “a nuclear war cannot be won and must never be fought.” The poster therefore appeared at the transition between the tense “Second Cold War” of the early 1980s and the diplomatic thaw that would eventually lead to major arms-control agreements.
The image also fits the broader atmosphere of Soviet internationalist propaganda in 1985, a year in which Moscow hosted the XII World Festival of Youth and Students under the slogan “For Anti-Imperialist Solidarity, Peace and Friendship.” Although this poster was not itself an official festival poster, Suryaninov also produced work for the festival, and the multinational cast of За мир надо бороться! closely reflects the same visual language of global solidarity. Historically, the poster is therefore best understood as both an antiwar image and a piece of official state propaganda: it expresses genuine contemporary fears of nuclear conflict while simultaneously advancing the Soviet claim that international peace, anti-imperialism, and Soviet foreign-policy objectives were fundamentally aligned.
This design has been carefully redrawn, restored, recolored, and refinished by hand in order to preserve this important piece of history.
Sticker material is a heavy-duty vinyl (95µ density) and will survive heavier use, both indoors and outdoors, than one made of paper.
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These stickers are printed on durable, high opacity adhesive vinyl which makes them perfect for regular use, as well as for covering other stickers or paint. The high-quality vinyl ensures there are no bubbles when applying the stickers.
• High opacity film that’s impossible to see through
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• Durable vinyl
• 95µ density
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